Our approach
Sharing the learning from social marketing projects makes a great deal of sense, particularly in today’s challenging financial climate.
Our experience in key public health issues of concern to all health economies enables us to offer tried and tested campaigns, tailored to local circumstances, at a lower cost than bespoke projects.
Such campaigns include Chlamydia testing, smoking cessation, the NHS Healthcheck and child mental health.
Please call us if you would like to discuss any of these opportunities further.
Scope and Develop
Stakeholder mapping helps us identify not just the direct target audiences but also those who have an influence on them. This might be peer groups, friends and family, retailers, service providers, NHS professionals, social workers – anyone that affects the target audience’s ability or willingness to change.
Primary research is not always necessary – our research analysts can extract valuable insights from a range of existing data, topping up where necessary with new research. We use techniques such as geo-demographic analysis to enhance your understanding of the issues and the audiences and to target interventions.
Implement and Evaluate
Our team is highly experienced in implementing a range of communications and engagement programmes – from advertising campaigns aimed at large audiences to small focused workshops. We combine marketing expertise with creative design to ensure our media selection reaches the target audience cost effectively and that our messages are well crafted.
When setting out evaluation criteria at the start of a project, we stress the need to look at the quality of the engagement, not just the number of contacts. Experience shows that a meaningful interaction with selected audiences can be far more effective than simply passing information on to many.
Training
We offer a full range of practical training courses in social marketing, created and delivered by an approved Chartered Institute of Marketing (CIM) assessor and examiner. Please call for details.